Topic outline

  • Field Class Report - 200 points - Due: September 24

    Group assignment.

    Write a 2-page report as a group outlining the key research questions your group will address in the marketing project. Describe your marketing insights from the visit in this report.

    Turn this in as a hard copy only, one per group. Write the names of all group members who participated.

    • Exam 1 - 100 points - October 13

      100 multiple choice questions

      Need green Scantron (50 questions on front and 50 questions on back)

      Covers Chapters 1, 2, 4, 5 and 10

    • Exam 2 - 100 points - November 5

      100 multiple choice questions

      Need green Scantron (50 questions on front and 50 questions on back)

      Covers Chapters 3, 6, 8, 9, and 19


    • Exam 3 - 100 points - November 22

      100 multiple choice questions

      Need green Scantron (50 questions on front and 50 questions on back)

      Covers Chapters 11, 12, 15, and 16


    • Marketing Photo Journal - 100 points - December 10

      Individual assignment.

      Students will choose a customer experience (e.g., in-country programming) to observe, document, and compare across three countries. One example must come from a European country (Poland, Portugal, Spain or Croatia), one from an African country (Morocco or Ghana) and one example from an American country (Brazil, Trinidad and Tobago or Ecuador; note that Costa Rica is not possible given the due date). They will compare and contrast marketing strategies (paying attention to product, price, place/distribution, promotion, and the impact of macro-environmental forces). This will be turned in as a PowerPoint presentation with a narrative in the Notes section. The assignment will be evaluated for thoroughness in addressing the aspects of marketing strategy, depth/quality of insights, linkages back to course content, and photo-documentation.


    • Project - 200 points - Due December 10

      Group assignment.

      The project will be related to the field class.

    • Exam 4 - 100 points - December 10

      100 multiple choice questions

      Need green Scantron (50 questions on front and 50 questions on back)

      Covers chapters 13, 14, 17, and 18.

    • Class Participation - 100 points - Assessed by prof during voyage

      The points are the professor's assessment of each student's participation in activities and discussions each class and in group assignments.